Customer Loyalty Program Complete Self-Assessment Guide

Customer Loyalty Program Complete Self-Assessment Guide

by Gerardus Blokdyk

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Is Customer Loyalty Program currently on schedule according to the plan? Are there any constraints known that bear on the ability to perform Customer Loyalty Program work? How is the team addressing them? How will the Customer Loyalty Program team and the organization measure complete success of Customer Loyalty Program? What are the business objectives to be achieved with Customer Loyalty Program? When was the Customer Loyalty Program start date?

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role… In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CxO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better.

This book is for managers, advisors, consultants, specialists, professionals and anyone interested in Customer Loyalty Program assessment.

Featuring 372 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Customer Loyalty Program improvements can be made.

In using the questions you will be better able to:

- diagnose Customer Loyalty Program projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices

- implement evidence-based best practice strategies aligned with overall goals

- integrate recent advances in Customer Loyalty Program and process design strategies into practice according to best practice guidelines

Using a Self-Assessment tool known as the Customer Loyalty Program Index, you will develop a clear picture of which Customer Loyalty Program areas need attention.

Included with your purchase of the book is the Customer Loyalty Program Self-Assessment downloadable resource, containing all questions and Self-Assessment areas of this book. This enables ease of (re-)use and enables you to import the questions in your preferred management tool. Access instructions can be found in the book.

You are free to use the Self-Assessment contents in your presentations and materials for customers without asking us - we are here to help. This Self-Assessment has been approved by The Art of Service as part of a lifelong learning and Self-Assessment program and as a component of maintenance of certification. Optional other Self-Assessments are available. For more information, visit






































Gerardus Blokdyk


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